Are All Online Businesses Internet Marketing?

Have you ever thought that all online businesses are in fact Internet marketing? Or that the only way to make money online is by going into Internet marketing?

In this article I am going to explain what it is and how it applies to any business.

Whatever online business you start you will have a particular topic that you are interested in and that is likely to be the particular niche that you go into. There are many many different topics that you could choose for your online business and one of those topics is Internet marketing. Or in other words we could say that this topic is itself a niche.

You see the topic of Internet marketing is learning all there is to know about marketing your website and business on the Internet. Basically learning to do online marketing as opposed to drumming up business off-line.

Therefore when people think about an online business their first thought is to think about Internet marketing because you will be getting visibility to your business on the Internet! However that isn’t the only online business that you can go into because you can market various topics on the Internet.

You could provide information products about a particular topic. You could produce software to be used for specific purposes. You could sell physical products. You could market various services such as dental or tutoring. In fact any business that exists off-line you can use the Internet and market it online.

I think that because all businesses that market using the Internet need to learn Internet marketing to a certain degree, it can lead to people having the misconception that an online business has to be in that niche!

So if you are thinking about having an online business there is a whole range of topics or niches that you can choose from. You don’t have to to create an online business in that particular niche.

If you do a Google search for this term you will get a definition which reads something like this:

“Internet marketing or online marketing refers to the advertising and marketing efforts that you use the Internet and also email to drive traffic and potential customers to a particular website what webpage.”

When you understand exactly what Internet marketing is you begin to see why it is such a popular and competitive niche because everyone wanting to use the Internet to market their business needs to use skills and processes in this area.

Success With Online Business Website Marketing

The truth is that starting your internet business is just the same as any off line business you can operate. You’ll need to start online business website marketing as soon as you develop your products and have established your marketing plan, it is time to take action. This is the point where many online marketers fall short. They begin to grow impatient with the process and begin to move on to find other solutions.

Online business ideas
If you are new to Internet marketing and are still looking for a business model, you should first take the time to learn about the various online business models and choose one to start your enterprise. Many people start with affiliate marketing because they do not have to handle a product, generate billing or distribute the orders. Others prefer to focus on generating leads for other offline businesses. They specialize in marketing for specific niches in order to generate interest for their clients.

The major factor to consider once you have your business model and your marketing plan in place pay close attention to your online business website marketing activities to ensure consistent success. Your venture cannot succeed without regular implementation of your plan. Some people are always looking for a get rich quick program and failing to recognize the basic tenants of business. You build a business step by step and repeat the steps consistently for steady predictable growth.

The development process
When you begin the online business website marketing efforts there is a tendency to rush the process in order to gain quick cash. Rushing leads to volatility in revenues. For example, if you wish to sell a product online and you skip the initial research to identify your keywords, dominant markets, competition and price points you’ll leave yourself open to the prospect of failure before you begin. You might get the initial orders but that won’t last long.

Make certain that you have the development process completed when you launch your business because this is the foundation of your success. Once you have the basics laid down and you have made your first income stream, you will be able to repeat the process over again. The creation of the website, the email promotion, establishing the prospecting database and even co-venture opportunities with other marketers will push your business to the top. You must start online business website marketing as soon as you can.

Small Business Internet Marketing Keys To Success

There are really two secret keys to success in small business internet marketing. And if you don’t do them, you can pretty much forget about ranking your small business website on Page 1 of Google. It’s not just about building web sites and expecting people to get interested. Generating prospects for your small business through internet marketing will only work if you work on ranking your small business website articles on a regular basis. And I stress ‘regular basis’… it’s not a one-time effort.

‘Keywords’ – The FIRST Secret Key To Getting on Page 1 of Google

The key to any successful small business internet marketing nowadays is the careful choice of keywords for your articles. Choosing the wrong keywords is the No.1 reason why your small business website is not ranking on Page 1 of Google. You’ll never become successful if your keywords attract millions of searchers. If you sell shoes, there is no way you can go head-to-head with Zappos.com or any other huge company in the shoe business. You’ve got to look for a much smaller “niche” in the entire shoe industry.

For example, maybe you can use the keywords, “pink stilettos”. These keywords called “long tail keywords” or “keyword phrases” will immediately get you further up the search engines than by simply using the word “shoes”. Google’s Keyword Tool is ideal for newbies to find underrated phrases or long tail keywords.

By entering the phrase “pink stilettos”, Google will tell you how many searches were in the past month for that phrase, both globally and in the U.S. If you would like to conduct much more in-depth keyword research, there are a number of other programs you can buy. We use Market Samurai as our primary keyword research tool personally so we do not waste any of our time going after keywords that we have zero chance in ranking for in Google.

Now once you have done your keyword research for your small business internet marketing, you’ll have to pay attention to the results it returns and pick which keywords you will be targeting for your articles. If a keyword returns around five thousand searches a month locally, that is actually perfect. Whether you use local or world search numbers is dependent upon the product you are promoting. The No.1 goal is to be on Page 1 of Google or the other search engines. It will take lots of endurance and some work to get there, but the reality is… that is where the money is.

Remember, if you are NOT on Page 1, then all of your efforts is really just a waste of time.

Google likes regularly updated web sites. So for your small business internet marketing, you’ll have to constantly update your website articles to be Google friendly.

So it is vital to your small business internet marketing efforts for you to continuously improve your skills in writing 500-word articles. Here’s a tip on writing your articles… your article should be rich in keywords, but too much will actually hurt your rankings. Your keywords should be used within the first and last paragraphs of the article and should be found at least once every hundred words within the body of the text. About a 1%-2% keyword density ratio is just about right.

Now there is a second major key you really need to implement in order to succeed in ranking on Page 1 of Google. And many small businesses do this the wrong way, and unknowingly they sabotage all their small business internet marketing efforts. I discuss this 2nd key in more detail in my blog. Just click on the link in the resource box section below… see you there!